Wednesday, May 12th
10:00-10:30am CET

From Band Merchandise Catalog to eCommerce Leader – How EMP Succeeded Its Transformation With The Help of Personalization

Originally an order catalog for metal band merchandise, EMP has succeeded in transforming itself into a leading online retailer with a diverse range of products. From Disney fans to die-hard metalheads, EMP now serves the needs of highly diverse target groups. A central key to their success: a high degree of personalization.

In this webinar, Angelique Neutel, Online Shop Manager at EMP, Vanessa Clasen, Senior Account Director of Dynamic Yield, and Pascal Rutschke, Senior Account Executive of zenloop, discuss how to target highly diverse groups in an individualized manner and at the same time keep the purchasing experience for all buyer segments at an outstanding level.

Tune in to learn:

  • How EMP transformed into a leading online retailer
  • How different audiences can still be targeted in an individualized way
  • How personalization drives a successful customer experience

Meet the Speakers:

Vanessa Clasen, Senior Account Director, Dynamic Yield
As Senior Account Director, Vanessa Clasen supports and advises companies from Dynamic Yield’s international customer portfolio in the personalization of their customer journey. The e-commerce expert has been at home in the world of e-commerce for more than 16 years. In management positions at renowned digital companies such as OTTO, Trusted Shops, and HRS, she has gained profound experience in operational management and has witnessed the rapid development of online retail.


Angelique Neutel, Online Shop Manager, EMP
As Online Shop Manager at EMP, Angelique Neutel specializes in personalization and CRO. She is intensively involved with dynamic yield and the question at which points of the customer journey personalized content can be optimally integrated. She is currently responsible for 18 European countries in which EMP is active. With more than 20 years of experience in sales, she started many new projects and processes in different companies, from which new teams emerged. Her knowledge is broadly based in off- and online marketing on a European level, especially in the Netherlands, France, and Germany.


Dina Uthman, Team Lead Sales, zenloop
Dina is the Team Lead Sales at zenloop, the leading integrated experience management platform in Germany. Together with her team, she advises companies in different industries on building and expanding their customer experience management. Previously, Dina built sales teams at Meltwater, a Scandinavian data analytics platform, and studied in Augsburg, Bordeaux and Lisbon. With her background in education and communication, her approach is driven by a strong employee and customer focus.

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