Berlin, September 4-5, 2019

Highlights from past summits

Past speakers include

David Geisen

Chief Digital Officer,
Media Markt Iberia

Dr. Lars Fielder

VP and Solution General Manager Marketing Solutions
Periscope By McKinsey

Liad Agmon

Founder + CEO, Dynamic Yield

Ori Lavie

VP Sales, Dynamic Yield

Eleanna Sbokou

Senior Product Performance Manager, HelloFresh

Nathan Richter

VP of Strategy, Dynamic Yield

Dmitry Plaunov

CRO Manager, HelloFresh

Anoop Vashist

GM Europe, Dynamic Yield

Sabrina Koch

Team Lead Online Shop Management, EMP

Ben Belinis

eCommerce Manager, Ocado

Mukund Ramachandran

CMO, Dynamic Yield

Summit Attendees

What is Personalization Pioneers?

The industry’s most renowned event in personalization, Dynamic Yield’s Pioneers Summit brings together those on the forefront of change in retail, finance, travel, publishing, and beyond to share stories, inspiration, and thoughts on the evolving science of customer experience delivery. You’ll meet other Personalization Pioneers in attendance who are interested in learning more about the innovative and inspirational stories taking place in the field. You will leave with all the materials and strategies you need to make personalization the cornerstone of your digital strategy – helping improve key business metrics while delighting your customers.

Why go?

Relationship Building

Meet fellow peers who are serious about personalization, ensuring high-quality networking, discussions and learning.

Pure Practical Learning

Learn from pros who do this stuff on a daily basis. Learn about the latest trends in personalization, next-level tactics, high impact use cases and methodologies.

Personalization at Scale

Learn how Dynamic Yield plans to develop product features to help you take advantage of shifts in End to End Journey Personalization, Machine Learning and AI.

Media Partners


Wednesday, September 4

We will break up the group into four separate, invitation only dinners, where you’ll have the opportunity to mix and mingle with one of our stellar partners followed by happy hour!

Thursday, September 5

Fuel up for the day with the delicious breakfast spread consisting of assorted pastries, fruit, yogurt, granola, fresh juices, and more!

EMEA General Manager, Anoop Vashist, will kick of Personalization Pioneers 2019 in his opening remarks on stage following breakfast! His introduction will fill you in on what you can expect to learn and how to get the most out of the day. 

Anoop Vasisht,
General Manager, Dynamic Yield

What will personalization look like in 2020? And more importantly, what is Dynamic Yield doing to build an open-architecture platform that will meet the future demands of marketers across the globe? In this session, CEO Liad Agmon will present insights on the future of customer experience and Dynamic Yield’s product roadmap.


Liad Agmon,
Founder and CEO, Dynamic Yield

In partnership with leading Pet Superstore, Petsplace, 4net Group will lead a discussion dissecting site use cases that have increased revenue and improved customer experience by a long shot.


Herman Holterman,CTO De IJsvogelgroep

Peter van der Heijden, 4net

Catch up with colleagues and peers over snacks, coffee, and tea during this networking break.

Personalization is a touchstone of exceptional customer experiences and is now a modern-day necessity to compete and grow. In this talk, we will talk about how a hypothesis becomes a reality through ideating with the team, technical workflows, project management with a solutions partner and more.

  Will Satterthwaite, Tottenham Hotspur Football Club

In this talk, Mukund will uncover when and where Giant Amazon leverages personalization to deliver positive customer experience and improve one-to-one interactions. We’ll also share our take on the best elements of Amazon’s recommendation engine, highlight gaps in the eCommerce giant’s implementations, and grant exclusive access to an expansive collection of real use cases Amazon deploys across its digital properties.

Mukund Ramachandran,
Chief Marketing Officer, Dynamic Yield

Enjoy some down time over a variety of sandwiches, salads, and assorted sides.

We will be sharing the stage with HRS, a brand that has utilized nearly every personalization opportunity, and it paid off! 

Ulrike Thunack, E-commerce & Audience Experience

Khalil Khandouk, E-Commerce & Business Development

In this session, Nathan Richter DY’s VP of Program Strategy and Insights will share global benchmarks on DynamicYield customer activity and innovative use cases.  Beginning with usage data, we’ll dive into what our community is achieving with DynamicYield.  We’ll share insights on activity and types of experiences that are being delivered.  From there we will spotlight some of the most valuable an innovative use cases that you, the DY community, have deployed.  You will come away with a better understanding of an optimal program mix and new inspiration to delight your customers and drive value.

Nathan Richter,
VP Program Strategy + Insights, Dynamic Yield

Catch up with colleagues and peers over snacks, coffee, and tea during this networking break.

In this hands-on session, we will guide you through the fundamentals and best practices for using Dynamic Yield effectively. This beginner’s level workshop will equip you with all of the tools required to kickstart your personalization journey, and serves as a great refresher course for users who are still becoming comfortable with the product. This is an interactive session in which you will work within your existing account or a Dynamic Yield instance provided onsite. Please bring your personal computer.

This session is open to all.

In this intensive workshop, you will dive deep into advanced segmentation, user persona, execution processes, and additional techniques that are essential for your robust personalization strategy. This is an interactive session in which you will work within your account, so please bring your personal computer.

Deep dive capabilities that will be covered:

  • Audience
    • Audience Manager
    • CRM
    • Affinity
  • Email
    • Email Recommendations
    • Email Triggers
  • Multi – Touch
    • Creating campaigns across site
  • Recommendations
    • Strategies
    • Best Practices

*This session is only open to active Dynamic Yield users.

In this intensive hands on workshop, we will go over custom targeting, advanced use cases implementation and best technical workflow processes. This is an interactive session in which you will work within your account, so please bring your personal computer.

*This session is only open to active, technical Dynamic Yield users.

It’s party time! Following an insightful day, enjoy a celebration with drinks on us…. Oh yeah, there’s a terrace too!

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Mukund, CMO, Dynamic Yield
Mukund Ramachandran,
CMO, Dynamic Yield
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Mukund, CMO, Dynamic Yield
Mukund Ramachandran,
CMO, Dynamic Yield


Private Roof Club Mühlenstrasse 78-80, 10243 Berlin-Friedrichshain


Please find convenient lodging options below available for you to book directly with the property.

Holiday Inn Berlin - City East Side

Wanda-Kallenbach Str. 2 • Berlin • +49 30 74001470

We are happy to offer a negotiated room block at the Holiday Inn Berlin – City East Side. Located about a 5-minute walk from the venue, the Holiday Inn Berlin – City East Side is an affordable option. Simply email, or call +49 30 2938138801 to book directly with the property. Please make sure to mention our event code “Pioneers Berlin” to receive the special rate.

Personalization Pioneers Berlin